Analysis Of Islamic Communication Strategies In The Cyber Society Era: A Case Study Of Ustadz Syafiq Riza Basalamah’s Da‘Wah Quote Content
DOI:
https://doi.org/10.61806/mptmp724Keywords:
Communication, Cyber, Da‘wah, Instagram, SocietyAbstract
This qualitative descriptive study, based on literature review and discourse analysis, aims to understand Islamic communication strategies in the era of cyber society through a case study of Ustadz Syafiq Riza Basalamah’s da‘wah quote content on Instagram. This study analyzes five da‘wah quote contents, namely “Expressions of Love,” “Self-Reflection through Dhikr,” “Marriage Is Not About Sweet Love in the Beginning,” “Proof of True Love,” and “Stuck Like a Stamp.” The results indicate that Ustadz Syafiq employs da‘wah communication strategies that adapt to the characteristics of digital society, using simple language, a reflective delivery style, and visually appealing and easily comprehensible media. The bil hikmah approach serves as the primary foundation in each da‘wah message, emphasizing a balance between spiritual values and modern social contexts. Overall, the content demonstrates that Islamic da‘wah on new media can be effective if delivered contextually, communicatively, and grounded in the Qur’an and Hadith. Therefore, digital media-based Islamic communication strategies are considered relevant and necessary for sustaining da‘wah in the cyber society era.
Downloads
References
Abu Al Houl, M. A., Alqudah, M. T. S., & Almomani, M. A.-A. (2024). Digital media and Islamic jurisprudence: Exploring legal adaptations and challenges. Pakistan Journal of Criminology, 16(2), 1031–1046. https://doi.org/10.62271/pjc.16.2.1031.1046
Al-Momani, I. M. (2025). The impact of social networks on social relations in Jordan from a jurisprudential perspective. Data and Metadata, 4, Article 748. https://doi.org/10.56294/dm2025748
Bunt, G. R. (2022). Islamic spirituality and the Internet. In The Wiley Blackwell companion to Islamic spirituality (pp. 497–514). Wiley. https://doi.org/10.1002/9781118533789.ch26
Christou, G. (2016). Introduction. In New security challenges (pp. 1–10). Palgrave Macmillan. https://doi.org/10.1057/9781137400529_1
Condruz-Bacescu, M. (2019). The impact of digital technologies on learning. In I. Roceanu (Ed.), eLearning and software for education conference (pp. 57–63). National Defence University – Carol I Printing House. https://doi.org/10.12753/2066-026X-19-076
Condruz-Bacescu, M. (2020). The educational challenges of digital technologies. In I. Roceanu (Ed.), eLearning and software for education conference (pp. 298–304). National Defence University – Carol I Printing House. https://doi.org/10.12753/2066-026X-20-038
Duche-Pérez, A. B., Vera-Revilla, C. Y., Gutiérrez-Aguilar, O. A., Montesinos-Chávez, M. C., Valdivia-Loaiza, A. H., & Flores-Vilca, I. V. (2024). Digital culture, youth, and citizenship: A systematic review. In D. B. Ibáñez et al. (Eds.), Smart innovation, systems and technologies (Vol. 375, pp. 549–558). Springer. https://doi.org/10.1007/978-981-99-7210-4_51
Dumitrache, M., Sandu, I. E., Petre, I., & Boncea, R. (2024). The role of .RO domains in enabling digital transformation: A study on the evolution of digital society in Romania. In Intelligent systems reference library (Vol. 253, pp. 95–111). Springer. https://doi.org/10.1007/978-3-031-55952-5_6
Evolvi, G. (2019). Emotional politics, Islamophobic tweets: The hashtags #Brexit and #chiudiamoiporti. Partecipazione e Conflitto, 12(3), 871–897. https://doi.org/10.1285/i20356609v12i3p871
Fedorova, M. V., & Rotanova, M. B. (2020). Digital society and ethno-confessional conflicts. In S. Shaposhnikov & L. Sharakhina (Eds.), Proceedings of the IEEE Communication Strategies in Digital Society Seminar (ComSDS 2020) (pp. 40–45). IEEE. https://doi.org/10.1109/ComSDS49898.2020.9101330
Karimullah, S. S. (2023). The influence of humanist da’wah in social transformation and social change in Muslim societies. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 3(2), 51–70. https://doi.org/10.54150/syiar.v3i2.240
Kerim, S., Kurmanaliyev, M., & Ongarov, Y. (2025). Social networks as a tool for Islamic preaching. Journal of Islamic Thought and Civilization, 15(1), 44–58. https://doi.org/10.32350/jitc.151.03
Kholifah, N., & Hikmah, A. N. (2024). The use of digital media as a da’wah tool in Sejuta Pemuda Mosque. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 4(2), 73–84. https://doi.org/10.54150/syiar.v4i2.496
Lv, M., Feng, X., & Guo, C. (2023). Creative design of digital platform under information technology. In Lecture notes on data engineering and communications technologies (Vol. 169, pp. 302–310). Springer. https://doi.org/10.1007/978-3-031-28893-7_36
Maolana, L., Sobar, A., Mahmudah, M., & Mularsih, E. R. (2024). Penggunaan Instagram sebagai media dakwah di masjid. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 4(1), 31–42. https://doi.org/10.54150/syiar.v4i1.400
Mohamad, F. F., & Yusoff, Z. M. (2025). Fake news in the artificial intelligence era: Exploring the concept of social media use ethics from the perspective of Al-Quran. Quranica, 17(2), 391–408.
Muharrifah, E., & Sikumbang, A. T. (2025). The effectiveness of Ustadz Hanan Attaki’s Da’wah Sharing Time on YouTube. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 5(1), 21–34. https://doi.org/10.54150/syiar.v5i1.642
Omarova, N. O., & Amina, O. (2024). Application of intellectualization methods for educational resources creation. In D. P. Sakas et al. (Eds.), Springer proceedings in business and economics (pp. 557–565). Springer. https://doi.org/10.1007/978-3-031-41371-1_46
Rasit, R. M., Zamri, N. A. K., Rahim, N. N., & Anggrayni, D. (2025). Developing a marketing strategy for Shariah-compliant content through transmedia storytelling in digital media. In Studies in systems, decision and control (Vol. 568, pp. 327–345). Springer. https://doi.org/10.1007/978-3-031-71526-6_29
Saleh, M. S. M., Mehellou, A., & Omar, B. (2024). Islamic environmental communication towards environmentally sustainable lifestyles in Malaysia. In Multi-stakeholder contribution in Asian environmental communication (pp. 79–89). Taylor & Francis. https://doi.org/10.4324/9781032670508-9
Sari, C. I., & Khotimah, K. K. (2022). Nilai-nilai moderasi beragama dalam film Kebun Krecek di channel YouTube Krecek Media: Analisis semiotika Roland Barthes. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 2(2), 85–98. https://doi.org/10.54150/syiar.v2i2.102
Simamora, I. Y., & Farid, A. S. (2024). Rethinking the use of social media in Islamic broadcasting practices: A theological perspective. Pharos Journal of Theology, 105(5), 1–15. https://doi.org/10.46222/pharosjot.105.516
Sobar, A., Trisnawati, E., & Alhan, K. (2023). Pesan dakwah Ustadzah Oki Setiana Dewi dalam channel YouTube Oki Setiana Dewi Official. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 3(1), 43–50. https://doi.org/10.54150/syiar.v3i1.210
Sodikin, A., & Solikhah, S. (2022). Peran media sosial dalam berdakwah. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 2(1), 29–40. https://doi.org/10.54150/syiar.v2i1.55
Waheed, S., Ahmad, M. K., & Bhatti, Z. I. (2025). Parental perceptions of Islamic YouTube animation: The case of “Abdul Bari” in Pakistan. Intellectual Discourse, 33(3), 1043–1069. https://doi.org/10.31436/id.v33i3.2436
Zhu, M., & Xia, X. (2025). The use of digital technology and social integration of migrants in China. Applied Economics Letters, 32(15), 2239–2243. https://doi.org/10.1080/13504851.2024.2332567
