Communication Strategies of Radio Announcers in Increasing Listener Interest in Talkshow Programs at Radio Dakta 107 Fm Bekasi
DOI:
https://doi.org/10.61806/0v0exq20Keywords:
Announcer Strategy, Listener Interest, Radio Dakta 107 FM, Talkshow, Voice ControlAbstract
Radio is one of the oldest communication media with an auditory nature, meaning it can only be heard as a tool for delivering information. Despite the rapid development of communication and information technology, radio remains relevant due to its unrestricted reach in terms of space and time, making it strategic in disseminating balanced information to the public. Radio carries both freedom and responsibility in fulfilling its roles as a medium for information, education, entertainment, social control, and social cohesion. This study aims to examine the communication strategies used by announcers at Radio Dakta 107 FM, particularly in talkshow programs. A qualitative method was employed, using in-depth interviews with five radio announcers as informants. The findings indicate that the strategies employed to increase listener interest include: Idea Communication, Delivering ideas clearly, using a relaxed yet confident speaking style, and maintaining interaction with listeners. Personality Communication, Being authentic, communicative, and warm. Personality Projection, managing voice, clear articulation, and precise pronunciation. Pronunciation, controlling intonation, volume, and tempo. Voice Control, ensuring consistent and engaging vocal delivery. Additionally, the radio station itself supports these strategies by utilizing social media as a tool for disseminating information to audiences.
Downloads
References
Ahern, S. (2022). Making radio and podcasts: A practical guide to working in today's radio and audio industries (4th ed.). Taylor & Francis. https://doi.org/10.4324/9781003181736
Akrofi-Quarcoo, S., & Gadzekpo, A. (2020). Indigenizing radio in Ghana. Radio Journal, 18(1), 95-112. https://doi.org/10.1386/rjao_00018_1
Amir, S. M. (2024). A career in radio: Understanding the key building blocks. Taylor & Francis. https://doi.org/10.4324/9781003438861
Anggrayni, D., Abu Hassan, B. R., & Kee, C. P. (2018). An analysis on the communication strategy of parliamentarians in interactive radio broadcast programs in Radio Republik Indonesia and Radio Elshinta. Jurnal Komunikasi: Malaysian Journal of Communication, 34(3), 177-191. https://doi.org/10.17576/JKMJC-2018-3403-10
Bahadori, A. (2014). How the ICT application can improve management of archiving systems. ABU Technical Review, 258, 32-37.
Beciu, C., Lazăr, M., & Mădroane, I. D. (2018). Mediating public issues in Romanian broadcast talk: Personalized communication strategies. Television and New Media, 19(1), 75-92. https://doi.org/10.1177/1527476417697270
Franco, J. (2014). Hello, you're on the air: Talk radio's fluctuating economy, community, and ideology. In Mass culture and everyday life (pp. 153-163). Taylor & Francis. https://doi.org/10.4324/9780203699706-22
Greer, C. F., & Ferguson, D. A. (2022). Conversational style of personality radio station posts on Twitter: Applying Hall's proxemics to digital communication. Journal of Radio and Audio Media, 29(2), 396-416. https://doi.org/10.1080/19376529.2020.1850731
Hardianti. (2018). Exploring communication strategies of an Indonesian radio announcer. Asian ESP Journal, 14(3), 32-40.
Jia, Z. (2022). Analysis methods for the planning and dissemination mode of radio and television assisted by artificial intelligence technology. Mathematical Problems in Engineering, 2022, Article 7538692. https://doi.org/10.1155/2022/7538692
Kholis, N., Savitri, G. A., & Husna, N. (2023). The use of social media (Instagram) for the radio industry: Content and marketing strategies to increase audience loyalty. In T. N. Mursitama, N. Noerlina, D. N. Utama, & S. A. Abrori (Eds.), 5th International Conference of Biospheric Harmony Advanced Research, ICOBAR 2023 (E3S Web of Conferences, Vol. 426, Article 02031). EDP Sciences. https://doi.org/10.1051/e3sconf/202342602031
Latchem, C. (2018). Radio and television. In SpringerBriefs in open and distance education (pp. 21-27). Springer Science and Business Media B.V. https://doi.org/10.1007/978-981-10-6741-9_3
Manap, J., Hamjah, S. H., Idris, F., Izani, N. N. M., & Hamzah, M. R. (2019). The relevance of radio broadcasts towards Z generation teenagers in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35(2), 123-142. https://doi.org/10.17576/JKMJC-2019-3502-08
Méndez Torres, V. M., & Quintana Madrigal, J. (2017). Some theoretical considerations about the radio broadcast's function in health promotion. Revista Cubana de Medicina General Integral, 33(2), 238-250.
Mohamad, F. F. (2023). Enhancing listeners' social well-being through radio listening: A qualitative study among Klang Valley radio listeners. Jurnal Komunikasi: Malaysian Journal of Communication, 39(1), 372-385. https://doi.org/10.17576/JKMJC-2023-3901-21
Omo, J. (2021). Amid rising sound broadcasting demand, Africa paves the road to more FM stations. ITU News, 1, 25-27.
Pramegia, A. (2017). Marketing communication strategy in MERSI FM radio in increasing loyal listeners. International Journal of Applied Business and Economic Research, 15(18), 537-557.
Shoji, E. (2023). Significance of medium-wave AM radio broadcasting for enhanced disaster resilience in Japan: A case study in the Kanto Region and Fukui using nonpowered hoop-shaped radio. Journal of Disaster Research, 18(6), 666-673. https://doi.org/10.20965/jdr.2023.p0666
Shukla, R. K. (2023). Radio for disaster management. In International Handbook of Disaster Research (pp. 1517-1526). Springer Nature. https://doi.org/10.1007/978-981-19-8388-7_163
Srinivasan, S., & Diepeveen, S. (2018). The power of the "audience-public": Interactive radio in Africa. International Journal of Press/Politics, 23(3), 389-412. https://doi.org/10.1177/1940161218779175
Vázquez Guerrero, M. (2019). The university radios of Mexico and its strategies to communicate science on the internet. Anuario Electronico de Estudios en Comunicacion Social Disertaciones, 12(2), 50-64. https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.6550
Volkova, Iu. S., Mishlanov, V. A., & Salimovskii, V. A. (2019). Argumentative speech in mass media interactive communication. Medialingvistika, 6(2), 164-179. https://doi.org/10.21638/spbu22.2019.202
